8 February 2021
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Alpine is arguably the epitome of French motoring, building on remarkable victories throughout its history. It is a brand with heritage and pedigree. It is also a factory with highly skilled specialists manufacturing the A110 in Dieppe. Renault Sport Cars comprises a team of 300 people who are masters at developing sports cars. They gave Groupe Renault iconic products such as the R5 Turbo, Clio V6, Megane RS Trophy and the new Alpine A110. Renault Sport Racing, with its eponymous F1 team, gathers 1,200 people who develop the “grand complication watches of motorsport” with some of the best aerodynamicists, mechanics and powertrain engineers. F1 is also a huge marketing platform with half a billion fans worldwide, thus representing a unique opportunity to enhance Alpine’s branding globally. Alpine will also leverage the scale and capabilities of Groupe Renault and the RNM Alliance including technology with the Alliance EV-native platform, a global manufacturing footprint, a powerful purchasing arm ensuring optimum cost competitiveness, a global distribution network and RCI Bank and Services. The clear objective is to be profitable in 2025 including investment in motorsport.
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