Conceived from the outset for purely electric mobility, the iX sees BMW redefining the successful Sports Activity Vehicle (SAV) concept. With its completely newly developed, precise and minimalist design, the BMW iX is the first representative of a trailblazing generation of cars poised to redefine the driving experience, the feeling of space inside and the relationship between vehicles and those on board. The BMW iX harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people more than ever at its heart. To this end, its design has been developed from the inside out. The BMW iX has been created to provide quality of life and wellbeing for drivers and passengers. The clear and minimalist design of its exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. Its interior offers those on board innovative options for using the time during a journey – and enjoying relaxation, safety, security, and a new form of luxury in the process.
The new Dacia Sandero - More space and comfort in the interior
The interior of the Sandero and Sandero Stepway offers even more space than in the previous models with almost unchanged external dimensions. This increases knee room in the rear by 4.2 centimeters, reaching the level of the compact mid-size class. The trunk capacity is 328 liters, making it suitable for families. Also practical: up to 21 liters of additional storage space are available in the interior. In the Sandero and Sandero Stepway, Dacia combines excellent space with outstanding ergonomics. The driver's seat, front headrests and steering wheel are height-adjustable. In addition, the valance can be adjusted in depth. Additional comfort, particularly in city traffic and when parking and unparking, is provided by the new electric power steering, which reduces steering effort by 36 percent. A parking aid with rear view camera is also available. The list of new comfort details includes the Keycard Handsfree keyless access and starting system and the electronic parking brake. Comfort is further enhanced by the hill-start assist system. As a novelty, customers will also be able to order an electric sunroof for the first time in 2021.
With the optional augmented reality head-up display in the Q4 e-tron, Audi is taking a huge step forward in display technology. It reflects important information via the windshield on two separate levels, the status section and the augmented reality (AR) section. The information provided by some of the assist systems and the turning arrows of the navigation system as well as its starting points and destinations are visually superimposed in the corresponding place on the real-life outside world as content of the AR section and displayed dynamically. They appear to be floating at a physical distance of roughly ten meters (32.8 ft) to the driver. Depending on the situation, they appear considerably further ahead in some cases. The driver can understand the displays very quickly without being confused or distracted by them, and they are extremely helpful in poor visibility conditions.
In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today's state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim "55 years - changing the game" and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.