Lotus Eletre Reveal - Ben Payne, Head of Studio at Lotus Tech Creative Centre, Lotus Cars
Lotus Eletre Reveal - Ben Payne, Head of Studio at Lotus Tech Creative Centre, Lotus Cars
Generous space, a high-quality mix of materials, newly developed seats with integrated headrests and an exceptionally large panoramic glass roof create a luxurious lounge atmosphere on all five seats in the interior of the BMW iX. The completely newly developed architecture in the interior of the BMW iX enables the presentation of clear and uncomplicated functionality that is completely geared to the needs and emotions of the driver and his fellow passengers. The absence of a center tunnel, made possible by the drive concept, underscores the open feel of the space and creates additional legroom in the front and rear seats as well as space for storage and a center console designed like a high-quality piece of furniture. A reduced design language and clearly structured surfaces bring out the spaciousness of the ambience even more intensely. All displays and controls have been reduced to the essentials, further enhancing the impression of a tidy, relaxing interior. The technology of the BMW iX is used intelligently and only appears when it is needed. This means that it is not perceived as complex, but can be used intuitively. The interior design conveys a feeling of security and familiarity and creates a new kind of bond between the occupants and the vehicle. The principle of Shy Tech is implemented in the interior by invisibly integrated loudspeakers, filigree air vents, heatable surfaces and the projector of the BMW Head-Up Display, which is very homogeneously and almost invisibly embedded in the instrument panel. The hexagonal steering wheel, a rocker switch for selecting the gears and the BMW Curved Display as a component of the next generation of the BMW Operating System immediately signal a forward-looking form of driving pleasure.
Lotus Eletre Reveal - Ben Payne, Head of Studio at Lotus Tech Creative Centre, Lotus Cars
The Bronco® outdoor lifestyle brand of all-4x4 SUVs adds to its adventure legacy with the June 28 opening of a first-of-its-kind Bronco Off-Roadeo experience center in Horseshoe Bay, Texas, near Aaustin. Bronco and Bronco Sport owners and order-holders can receive complimentary instruction on how to take their SUV off-road. Each Bronco Off-Roadeo experience will put Bronco brand drivers to the test across 50 miles of curated trails over a day and a half, while teaching them about the capabilities and performance of their all-new two- and four-door Bronco SUV and Bronco Sport Badlands™ and First Edition SUV. Three more Off-Roadeo adventure parks are due to open later this year in Mt. Potosi, Nevada; Moab, Utah; and the Northeast United States.
Incomparably fast, light, extreme. With its Bugatti Bolide1 presented a few weeks ago, the French luxury brand is once again pushing the boundaries of what is physically possible. Never before has Bugatti designed such an uncompromising vehicle, focused solely on the race track. The Bugatti Bolide serves as an experimental design study and a carrier of technological expertise: designers and engineers created and developed the real, drivable concept vehicle in less than one year, using new materials and manufacturing processes that were proven to be reliable with both real and virtual testing laps. They simulated maximum loads, acceleration times and lap times in the virtual environment.
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