The BMW iX - Interior Design - The focus on people

Source: AutoMotoTV (Glomex)

Generous space, a high-quality mix of materials, newly developed seats with integrated headrests and an exceptionally large panoramic glass roof create a luxurious lounge atmosphere on all five seats in the interior of the BMW iX. The completely newly developed architecture in the interior of the BMW iX enables the presentation of clear and uncomplicated functionality that is completely geared to the needs and emotions of the driver and his fellow passengers. The absence of a center tunnel, made possible by the drive concept, underscores the open feel of the space and creates additional legroom in the front and rear seats as well as space for storage and a center console designed like a high-quality piece of furniture. A reduced design language and clearly structured surfaces bring out the spaciousness of the ambience even more intensely. All displays and controls have been reduced to the essentials, further enhancing the impression of a tidy, relaxing interior. The technology of the BMW iX is used intelligently and only appears when it is needed. This means that it is not perceived as complex, but can be used intuitively. The interior design conveys a feeling of security and familiarity and creates a new kind of bond between the occupants and the vehicle. The principle of Shy Tech is implemented in the interior by invisibly integrated loudspeakers, filigree air vents, heatable surfaces and the projector of the BMW Head-Up Display, which is very homogeneously and almost invisibly embedded in the instrument panel. The hexagonal steering wheel, a rocker switch for selecting the gears and the BMW Curved Display as a component of the next generation of the BMW Operating System immediately signal a forward-looking form of driving pleasure.


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