The BMW iX - New design for a new driving experience

Source: AutoMotoTV (Glomex)

The pioneering character of the BMW iX is clearly expressed in its design. It focuses on the functionality of the BMW iX as a locally emission-free automobile and experience space for comfortable mobility in everyday life and on trips. This creates the basis for a new driving experience characterized by familiarity, relaxation and self-determination. In the exterior of the BMW iX, the powerful proportions of a large SAV from BMW are reinterpreted in an individual way. In terms of length and width, the BMW iX is comparable to the BMW X5. Due to the flowing roofline, its height is almost the same as the BMW X6, while the size of its wheels is based on the BMW X7. The minimalist use of character lines and the generously sculpted surfaces ensure a confident appearance. The precise lines, the clear structure and the almost rectangular contours in the area of the wheel arches create the impression of a monolithically designed vehicle body. The reduced design language draws attention to precisely designed details that emphasise the high-quality character, brand identity and optimised aerodynamic properties of the BMW iX.


bmw of ix

Leave a Reply