Ferrari unveils a one-of-a-kind Ferrari Roma model, crafted by its bespoke Tailor Made department. The car features exquisite traditional Japanese-inspired detailing while retaining the clean, sophisticated elegance of the original car. Ferrari Tailor Made is an exclusive programme for those who wish to customise each element of their Ferrari to create a vehicle that truly reflects their personality and tastes. Customers who participate in the Tailor Made programme are assisted by a team of experts led by a personal designer that interprets their desires whilst upholding the aesthetic standards of the Ferrari brand. This particular car’s story began when Evan Orensten and Josh Rubin, the founders of the award-winning independent US publication dedicated to design, culture and technology COOL HUNTING, were offered, and accepted, the opportunity of customising a Ferrari Roma, to explore how far Ferrari’s bespoke personalisation programme could go and really push the boundaries.
The new BMW S 1000 R Launch film
Emotional roadster look combined with supersports riding dynamics - that's what the new BMW S 1000 R is all about. Derived directly from the supersports S 1000 RR in the key areas engine and chassis, the dynamic roadster offers the same innovative technology. The close kinship to the "RR" can be seen from every angle. With its reduction to the essentials, the new S 1000 R offers unprecedented dynamic response. Thanks to its acceleration-optimised 121 kW (165 hp) peak output combined with the unrivalled low weight of 199 kg (DIN) as well as ABS Pro, Dynamic Traction Control (DTC), full-scale LED lighting and much more as standard, the new S 1000 R once once again sets the benchmark in the dynamic roadster segment.
The quintessential ES luxury sedan is receiving a refresh for 2022 with numerous multimedia, safety, and style updates, as well as the introduction of a new Dymamic Handling Package (DHP) on the F SPORT gas model. All ES models receive updated multimedia functionality for more intuitive control, as well as an upgrade to Lexus Safety System+2.5, which adds Intersection Turning Assist and Emergency Steering Assist to the Pre-Collision System. As new Lexus models launch with Lexus Driving Signature, the new ES also adds additional performance enhancements and a new F SPORT strategy focusing on style and performance. With the added variety, the ES Family continues to offer Lexus guests choices to fit their diverse interestes and lifestyles.
At the Audi Media Days in Ingolstadt, the focus was on sustainability, electrification and digitization. The mobility of the future offers the opportunity to rethink the automobile - and at the same time goes hand in hand with one of the most far-reaching transformations in the company. The Group presented how Audi is preparing for this future at the Audi Media Days #FutureReady.