Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
MINI Vision Urbanaut - Making-of
With the "MINI Vision Urbanaut", the MINI brand presents a completely new expression of a spatial vision at #NEXTGen world exclusive. This digital vision vehicle offers an interior space that is larger and more versatile than ever before - and still requires minimal traffic space.
Audi is resolutely pushing ahead with its “e-volution” towards electric mobility and will be unveiling the forerunner of an innovative family of fully electric, production cars – the four-door Audi A6 e-tron concept – at the Auto Shanghai 2021 show. A completely new technology architecture, the “Premium Platform Electric,” or PPE for short, will serve as the technology platform for these vehicles in the future. Beginning in late 2022, the first production cars in the C- and later also B-segment will be relaunched with PPE technology, including – a first in the market for electric vehicles – both SUVs with a high ground clearance and dynamically styled models with a lower ride height, such as the upcoming Audi A6 e-tron.
EQA is the name of the new entry-level model to the all-electric world of Mercedes-EQ vehicles. The dynamic design of its SUV body is an indicator of the driving enjoyment to be found on board. Offering an excellent compromise between performance, costs and time to market, the EQA is the first all-electric member of the compact car vehicle from Mercedes-Benz. A close relation of the GLA, it delivers all the thrilling characteristics of that vehicle, combined in this case with an efficient electric power train. Prices in Germany start at 47,540.50 euros.