The new generation of BMW iDrive takes the interaction between driver and vehicle into a digital future where many areas of life are getting increasingly smart. The new interpretation of BMW’s operating system equips the vehicle to actively engage in its relationship with those on board and, in so doing, serves as a digital, intelligent and proactive partner in any situation. A natural dialogue is created with the aim of precisely tailoring all the functions controlled via BMW iDrive to the driver’s needs and preferences as the situation demands. Underpinning the unique user experience are the new BMW Operating System 8, a new generation of displays, controls and software, and extremely powerful connectivity and data processing. The new iDrive will be rolled out gradually across all vehicle classes, making its debut later this year in the BMW iX before also featuring in the BMW i4. The ability of the BMW Intelligent Personal Assistant to adjust to the driver’s individual needs and routines, as well as the situation at hand, makes it – more than ever – a central operating channel of human-machine interaction. The operating system is designed with a clear focus on dialogue-based interaction using natural language and touch operation via the BMW Curved Display. And then there is “Great Entrance Moments”, which brings emotionality to the relationship between driver and vehicle even before the driver climbs on board. This new customer experience welcomes the driver and invites them into the vehicle with a thoroughly choreographed routine. During the journey, the new My Modes use an all-encompassing interplay of various functions to conjure special moments from a combination of vehicle characteristics and the interior ambience adapted to the situation at hand.
The Mercedes-Benz S-Class Intelligent Drive - Active Steering Assistant
It supports the driver in following the lane at speeds of up to 210 km/h. New features include -lane recognition with 360° camera - significantly increased availability and cornering performance on country roads - increased lane centering on highways - situation-specific off-lane driving (e.g. forming an escape route, but also orientation at the edge of the road on country roads without center markings)
With a sharpened design, the modernised CLS will arrive in European dealerships in August 2021. The front end in particular, with new radiator grilles and bumpers, expresses the dynamism of the four-door coupé even more strongly. At the same time, the interior has been upgraded with additional leather and trim combinations as well as a new-generation steering wheel. A latest-generation diesel with integrated starter-generator expands the model range. A strictly limited special model of the Mercedes-AMG CLS 53 4MATIC+ (combined fuel consumption 9.0-8.7 l/100 km; combined CO2 emissions 206-199 g/km) forms the sportily exclusive spearhead. Thanks to a comprehensive update last summer, with upgrades to the driving assistance systems, the MBUX (Mercedes-Benz User Experience) multimedia system and ENERGIZING Comfort, the CLS was already up-to-date technologically.
With acceleration from zero to 60 mph in the mid-4 second range with the extended-range battery, the freedom of a 10-kilowatt smart power plant on wheels, a starting price less than $40,000 before available tax credits and software updates that will make it even better over time, F-150 Lightning is attracting new customers to Ford. A full three-quarters of reservation holders do not currently own or lease a Ford vehicle. F-150 Lightning is also converting many of them to first-time truck or electric vehicle buyers.