8 May 2024
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Ahead of the Persian New Year, known as Nowruz, shoppers in a market north of Tehran are gearing up for the festive occasion. However, the celebratory spirit is dampened by soaring prices, particularly for essential items like meat, which have become unaffordable for many Iranians. The country's economic woes, exacerbated by sanctions, cast a shadow over the festivities, prompting hesitation among consumers to engage in traditional holiday shopping.
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